“Beauty is not an absolute feature of a beautiful body,
but a conjunction of all its inherent features”
In my work I tried to create a mood and an atmosphere that would exist above the
modernity, beyond time framework. I see my mission in revealing the beauty and the
uniqueness of every single character.
The contemporary information environment, where globalization turned to be a
means to charm the crowd requires inner strength for making a proper self-assessment.
It is impossible and there is no need for everyone to resemble the ladies from the covers
of glossy magazines. By the mean of art I suggest creating a peculiar, vibrant, non-glamorous
image. It is obvious that visual propaganda of the globalization era is mesmerizing,
what invests mass culture with so much power over the people’s minds. The contemporary
culture leaves no other choice. As a consequence, the concept of “BEAUTY” is being
deformed. The globally acknowledged pattern of beauty is an absurdist parody of the
naturality and inimitable originality. As a network it was thrown on those living in the
media space. I am convinced, that in a complex world beauty is concealed in uniqueness
All exhibition heroines are Muscovites. Each one experiences full life. With all their
daily routine and concerns they remain, nonetheless, charming and highly spiritual personalities.
The technology of my work is based on perception of beauty as a combination of human’s
energy, his or her vivid individual expressiveness, as well as, application of professional
techniques in photography for balancing the dynamic energy and external features
of my characters.
An outstanding personality will always draw gaze, his or her energy is mesmerizing
Every work of mine represents an image applied onto fabric using the sublimation
printing technique. Individual painting with acrylic paints completes the picture.
Canvasses size: 3 x 1,5 m
Author of the project: PAVEL VAAN
Assistant, technical support: Leonid Semeniuk